Aristo
Miami's Premier Destination for Healthy Curated Living
Vision
To elevate the grocery shopping experience for health-conscious customers through luxury, service, and wellness, creating a premium market experience rooted in health, transparency, quality, and convenience
The Problem
Current Market Gaps
Limited Ultra-Premium Options
Miami lacks truly premium healthy grocery options that meet the standards of health-conscious affluent consumers.
Lack of Service
Stores fail to provide attentive and knowledgeable assistance that discerning shoppers expect.
Questionable and Deceptive Product Standards
Grocery markets sell products that contain hidden additives and don't meet high health standards.
The Solution
Strict Health Standards
Strict exclusion of seed oils, artificial sweeteners, dyes, GMOs, ultra-processed ingredients, toxic plastics and more.
Intriguing Product Variety
The widest variety of healthy and high-quality foods and products sourced locally and internationally that spark curiosity.
Aesthetic Environment
Meticulously designed spaces with premium materials that elevate the shopping experience.
Knowledgeable Guidance
Expert staff thoroughly trained on all product benefits and personal relationships. Human connection remains central to our service.
Video
Inspired by Erewhon's Proven Success
Erewhon built a highly profitable brand with $170M+ annual profits — Agora brings this model to Miami
  • Founded in Los Angeles, Erewhon grew from a single store into 10+ ultra-premium locations in 14 years
  • $171.4 million profit (2023 Forbes) total or $17.1 million per location
  • Estimated business value of $3.4 billion at 20x P/E multiple
  • Known globally as the gold standard of curated wellness retail
We are replicating a validated, highly successful model in a market primed for it
Revenue Model
Our luxury marketplace is built on two complementary revenue streams:
High-Margin Products
Exclusive, hard-to-find, and highly sought-after items that health-conscious consumers willingly pay more for.
Prepared Foods & Beverages
Organic meals and artisanal beverages offering convenience without compromising quality, driving foot traffic from customers seeking lunch during corporate lunch breaks, or smoothies post-workout.
Market Size

SAM

TAM

SOM

Market Breakdown:
TAM: $346.1M (53,241 households)
SAM: $212.6M (35,139 households)
SOM: $106.3M (17,569 households)
Year 1 Market Share Goal = $13.9M/$106.3M = 14%
Average household grocery spend: $6,052/year

Source: 2023 American Census Survey, BLS 2023 American Expenditure Survey
Total Addressable Market (TAM)
All households making >$100k in Miami in all areas spanning from North Miami to South Miami (Miami Beach and Key Biscayne included)
Serviceable Addressable Market (SAM)
All households making >$100k in Brickell specifically and 20% of households in remaining areas
Serviceable Obtainable Market (SOM)
50% conservative discount for specialty, premium, wellness-oriented products
Indirect Competition
No current competitor matches our combination of luxury, service, and health standards.
Big Chains Do Not Compete
This strategic map of Los Angeles reveals how Erewhon's luxury grocery model successfully operates multiple locations in close proximity to established competitors like Whole Foods, demonstrating that premium grocery concepts can thrive even in saturated markets when offering a differentiated experience.
10 Erehwon's & 19 Whole Food's in North West LA.

Our smaller store sizes and unique supplier relationships and logistics allow for a completely different product offering at a much higher price point than other grocery stores.
This competitive coexistence validates our expansion strategy, where similar demographic patterns suggest multiple Aristo locations could flourish even near existing upscale grocers in Miami.
Current Location - Coconut Grove
High Foot Traffic
10,000 SQFT located in Grand Avenue's busiest pedestrian corridor with maximum visibility.
Affluent Customer Proximity
Surrounded by luxury condos and Coco Walk's high-end retail stores.
Parking & Accessibility
50 designated second floor parking spaces and main street access.
Loading Dock
Dedicated loading dock for efficient deliveries and supplier access.
Beautiful Exterior Architecture
Stunning design and aesthetic appeal that enhances the neighborhood's charm and attracts visitors.
Up and Coming Neighborhood
Coconut Grove, arguably Miami's nicest neighborhood, is experiencing significant growth and development, attracting new residents and businesses.
Location Demographic Comparison
The demographics of many of Miami's locations are even superior to those of cities in LA, where various Erewhon's are located.
*Beverly Hills and Culver City are highlighted as they are cities within Los Angeles with successful Erewhon stores, indicating strong market potential for similar concepts.
Source: 2023 American Census Survey
Marketing Plan
We're leveraging our deep personal connections with leading influencers to amplify our message and Michelin star chefs to design and rotate our food menus.
Social Media Content
Engaging spotlights, chef demos, and lifestyle content to build a pre-launch following and drive shareability.
Membership
Direct communication with members via email/SMS, "Agora Picks" newsletters, and exclusive perks to foster loyalty.
Influencer Campaigns
Collaborations with local wellness and fashion influencers to generate local impressions.
Local Events & Community
Monthly tastings, happy hours, and an invite-only launch party to establish Agora as a vibrant social hub.
Confirmed Early Marketing Partners
World Red Eye — Emmy Award-Winning Media Agency
  • Miami’s premier cultural and lifestyle media platform, founded by celebrity photographer Seth Browarnik.
  • Exclusive coverage of Aristo's launch on WorldRedEye.com, social media, and through key media partnerships.
  • Decades of relationships with Miami’s social elite, influencers, and high-profile brands.
  • Proven expertise in luxury lifestyle photography, videography, and event storytelling.
Matt Peterson — TikTok Food Creator
(6.4M Followers | 282M Likes)
  • Popular food-focused TikTok creator known for high-energy, engaging content.
  • Bio: “Like the Food Network, but not” — blends humor, creativity, and culinary inspiration.
  • Will produce exclusive Aristo content: store tours, product spotlights, and launch-day coverage.
  • Ideal partner to drive national awareness and create shareable moments around Aristo's brand.
Elite Culinary Ambassador
  • A Michelin-starred chef based in Miami, consistently recognized for culinary excellence by the prestigious Michelin Guide
  • Winner of Bravo’s Top Chef, bringing national recognition and a reputation for bold, innovative cuisine
  • James Beard Awards semifinalist —underscoring his creative and regional culinary leadership
  • Currently operates in South Florida and expanding into farm-based, sustainable culinary ventures, including new locations and agricultural projects
Executive Team
Luis T. Núñez Jr. - CEO
Entrepreneur and finance professional with experience in private equity and microfinance. He founded and scaled Pedro Te Presta, a lending venture in the Dominican Republic that reached over 5,000 underserved borrowers. Building the company from the ground up, he designed innovative risk systems and resilient operations that enabled growth in a volatile market. Previously, he worked in real estate private equity. Luis brings expertise in financial planning, investor relations, and strategic execution. He is passionate about health and fitness, keeping a seed-oil free diet before the concept became mainstream. He holds an MBA from UCLA and a BS in Business Administration from Northeastern University.
COO
Our exceptionally qualified COO brings decades of experience in local grocery store operations and turnarounds. To protect his privacy, given his currently employed status, his name will remain confidential.

Resume upon request*
Jacqueline Urteaga - CMO
Creative director, marketing strategist, and founder of Skorpion Films, a production company specializing in branding, content creation, and visual storytelling. She has produced high-end content for Montage Hotels, Escvdo, and Delfin Amazon Cruises, gaining expertise in luxury branding, hospitality, and lifestyle marketing. Her digital media work has reached tens of millions worldwide, including a viral food-influencer campaign with 20M+ TikTok views and 27M+ Instagram views, along with other multi-million–view collaborations. She has also produced music videos with over 200,000 views and holds an MFA from USC and a BA from Florida State University.
Advisors/Investors
Luis T. Núñez Sr.
Entrepreneur and technology leader with extensive experience in finance and publishing. Founded leading magazines in Venezuela, served on the board of Banco de Venezuela, was a former director at El Universal, Venezuela's largest newspaper at the time, and pioneered a cloud-based accounting software platform. Luis holds a Master's in Computer Science from the University of Miami and a BS from Northeastern University.
Federico G. Núñez
Founder and Managing Broker of Novel Management, a top-rated Miami property management firm overseeing 150 residential properties and $4M+ in annual operations. Federico brings 10+ years of business management and scaling expertise. He holds a BBA from the University of Miami.
Francisco Urteaga Sr.
Entrepreneur with expertise in health and culinary operations. Founded PRX Pharmacy, known for personalized service and strong supplier relationships. Previously Francisco owned and operated two Miami restaurants, bringing valuable insights across wellness, food, and hospitality industries.
Francisco Urteaga Jr.
Founder of KDX Seafood, a premium operation supplying Miami's top restaurants with locally sourced catch. Known for exceptional product quality and strong industry connections, Francisco is a key connector in Miami's culinary ecosystem with extensive relationships among chefs, restaurateurs, and food distributors.
Financials
Single Location Financial Projections
Multiple Location Financial Projections
Our model conservatively maintains controlled cost inflation at 4% with revenue growth decreasing from 15 to 5% annually. This fully unlevered model with no distributions for organic growth creates attractive returns with steadily improving margins.
7 Locations
By 2035
15-month new store investment cycle
34 months
Break-Even
Investment recoup in 2.8 years
$500M
Future Business Value
Assuming organic growth pattern in ten years
$1,300-2,100
Revenue per Sq Ft
Conservative vs. Erewhon's $3,000
*Sale price at Grocery Industry EV/EBITDA multiple = 10 source: NYU Stern
Live Fundraising Progress
$2M
Committed
Of $5.6M total goal
$3.6M
Remaining
To reach target
Uses of Funds
How Your Investment Will Be Allocated
The total investment amount is $5,612,972.
Buildout
Store construction, fixtures, equipment, and design fees
Working Capital
Operating expenses for the first 6 months of operations
Inventory
Initial product stock and supplier deposits
Legal Expenses
Formation, permits, contracts, and regulatory compliance
Roadmap
Our strategic implementation timeline from funding to expansion
Capital Raise
Q3 2025
Site Selection & Lease Signing
Q3 2025
Permitting & Design
Q4 2025
Build-out & Inspection
Q4 2025
Supplier Relations
Q1 2026
Grand Opening
Q3 2026
Second Location
Q3 2028
Next Steps
Initial Investment Commitment
Secure your position as a limited partner and review detailed business plans.
Partner Preview Event
Join us for an exclusive preview of Agora's partners.
Implementation Planning
Collaborate on strategic execution as we prepare for our 2026 launch.
Contact Information
Join us in revolutionizing Miami's organic grocery experience. Schedule a meeting with our team to discuss investment opportunities.
Email: info@aristomarket.com | Phone: +1 (305) 775-7945